Joa's White

Joa’s White is the middle ground between cream and greige

Joa’s White was designed to bridge classic Pointing and cooler Skimming Stone. It has a touch of warmth, a whisper of grey, and zero pink, making it ideal for cottages and modern apartments alike. Use it when Pointing feels too buttery but you still want the softness of a heritage neutral.

It loves natural materials—think whitewashed pine, limestone, cane, and aged brass. For a layered palette, team it with Skimming Stone on cabinetry or Drop Cloth on interior doors.

Dialling in dupes and sheens

When testing alternatives, sample them beside fabrics and flooring—Joa’s White should stay balanced in both daylight and lamplight. Kitchens, wainscoting, and wardrobes benefit from satin or estate eggshell so the finish can take everyday knocks; relaxed living spaces can stick with washable matt to keep that chalky look.

Pair Joa’s White with ceiling colours like School House White if you need a touch more brightness, or with Dimity accents to lean into warmth. Whatever you choose, keep sheen levels consistent to prevent the undertone from shifting.

Where Joa’s White excels

Bedrooms, sitting rooms, and corridors all benefit from its gentle warmth. It’s also a smart trim colour for bold walls because it adds character without looking stark. Style it with linen curtains, boucle sofas, or rustic pottery to emphasise its relaxed elegance. The result is a timeless backdrop that lets art, antiques, and modern lighting coexist comfortably.