All White

All White is the clean slate for every scheme

With zero undertone, All White bounces light and makes architectural lines feel crisp. It’s the shade to pick when you want a genuinely neutral backdrop for art, colourful furniture, or patterned tiles.

Use it across ceilings, walls, and trims for a gallery feel, or pair it with softer whites such as Wevet and Wimborne White to introduce gentle contrast.

Sampling dupes & finishes

Even pure whites change under different bulbs, so test your dupe in both daylight and evening lighting. Scrubbable matt keeps walls immaculate, while satin or gloss protects skirting boards and cabinetry.

When pairing with darker tones like Down Pipe, match sheen levels so the transition looks intentional.

Where All White excels

Studio-style kitchens, minimalist living rooms, rental refreshes, and art-filled hallways all benefit from its neutrality. Style with natural oak, chrome, or statement lighting to keep the space from feeling sterile.