Strong White

What makes Strong White different

Strong White is Farrow & Ball’s grey-based white: bright enough for mouldings and ceilings, but substantial enough to use as a wall colour in modern schemes. It threads the needle between pure decorator whites and warmer creams, so you get clean lines without harsh contrast.

Because it has a cool base, Strong White is brilliant beside concrete, marble, black metalwork, and pale oak. It’s also the perfect trim partner for Ammonite or Skimming Stone.

Evaluating Strong White dupes

Dupes need to keep the grey undertone intact—if they lean yellow, you lose the crisp edge; if they skew blue, trims can feel sterile. When testing, paint a large board and hold it against your chosen wall colour plus key materials like worktops or flooring. Check it in daylight and under evening artificial light; whites in particular can shift dramatically once the sun sets.

If you’re using Strong White on walls, choose a slightly warmer trim such as Wevet to soften the transition. Conversely, pair Strong White trim with darker walls—think Down Pipe or Hague Blue—for statement doorways.

Where Strong White excels

Use it as a ceiling-to-trim envelope in contemporary spaces, on kitchen cabinetry for a sleek matte look, or across entire open-plan areas where pure white would feel stark. It also shines in gallery-style rooms filled with art—the grey base grounds the scheme without competing with colour. With the right dupe, you can apply it across doors, bannisters, and built-ins for a cohesive architectural shell that flatters every accent you layer on top.